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Shortly after Big Picture Economics came out, Arnie Arnesen, a long-time friend, did a radio show about the book. Arnie, in her own way, captured the essence of the book, including some trenchant comments at the end, after the interview ends but she's still on the air.

ThinkGlobal.com did a Skype interview with Ron and Joel. They broke the interview up into small sections which ran each day for a week. Here's a link to one of the sessions:

'Big Picture Economics' cuts through the jargon and complexity of the American economy
csmonitor icon Editors' Picks

Authors Joel Naroff and Ron Scherer aim to bring some common-sense thinking to the question of why government economic policies so often go awry.
By Tamsin McMahon JULY 28, 2014
View CaptionBuy this book Buy at Barnes & Noble Buy at IndieBound
The Great Recession of 2008 was not kind to economists, many of whom failed to predict the housing meltdown and have spent the past few years locking horns over government stimulus spending and quantitative easing. But that backlash has also fueled a public appetite for books that can explain the art of economic prediction and why economists have so often been wrong.

“Economists are seen as having been put on this earth to make weather forecasters look good,” authors Joel Naroff, an economist, and Ron Scherer, a former Monitor correspondent, quip toward the opening of Big Picture Economics. This is a book that seeks to bring some common-sense thinking to the debate as to why government economic policies so often seem to go awry. Naroff and Scherer offer a simple mantra to cut through the jargon and complexity: Economic policy is all about context.

In Chapter One of Big Picture Economics, Ron profiled Scott Grenerth who was hauling steel coils from steel mill to automobile producer. Scott was a member of the Owner Operators Independent Drivers Association, which also produces a Sirius radio show, called LandLineNow.
Here's a link to the interview:

Inside Higher Education posted a very nice write-up of Big Picture Economics. Here's a link:

Do Financial Advisors Need to Be Economists?

A new book suggests understanding the ‘economics of context’ can help advisors run more efficient businesses.
Joel Naroff and Ron Scherer suggest business owners, including advisors, need to be economists to run successful firms.
In their book “Big Picture Economics,” Joel Naroff and Ron Scherer tell the story of Greg Parker, who, after graduating from college, took the convenience store his father built and parlayed it into the Parker Companies, which now owns a chain of 30 convenience stores, a 24-hour gourmet market, two laundromats and a real estate development business. To share business ideas—and get new ones—Parker “organizes a meeting with other CEOs from a wide variety of industries to discuss the economy and figure out ways to become more competitive.”

From the Australian Business Review:

“Futurist” economist Joel Naroff and journalist Ron Scherer combine to produce lots of examples to make their point about how the US economy has changed. It is a US-centric book, with a touch of Economics 101, but worth a read to understand the debates in America. And how flying robots and 3D printers could be part of our future.